Whole Foods Market: Tamarac
LOCATION
Denver, CO
COMPLETED
2016
CLIENT
Whole Foods Market
FABRICATOR
Nicomia
Originally established in the 1970’s, the Hampden South neighborhood represented the city’s expansion in the decade of disco. In preparation for redesigning the décor, signage and graphics, ArtHouse researched the neighborhood and found that prior to becoming a planned development, Hampden South was primarily agricultural, with expansive orchards and farms. This led the team to develop a design direction that is based on this floral and organic history infused with cues from the well-established aesthetic of the 1970’s. ArtHouse Design created a vibrant, eclectic, theme of patterns and icons to establish a décor direction for the store in homage to the area’s agricultural heritage.
As part of this theme, weathered materials and repurposed tools were incorporated to add a bright, modern farmhouse feel. In keeping with Colorado’s authentic ethos, as well as the Whole Foods brand, nature is an integral décor component. Additionally, the peaks of the nearby Rocky Mountains lend themselves to a visual vocabulary founded on strong geometric repetition, which also lends the store in a sense of place. The ArtHouse team implemented this bright, bountiful design direction throughout the store, redesigning the décor, signage, iconography and graphics in a way that invites customers to truly feel at home in their shopping experience.