All Restaurants + Retail Dairy Block

Dairy Block

Dairy Block is Denver’s historic Lower Downtown neighborhood’s latest marquee project and represents the district’s transition from office-oriented tourist hub to twenty-four-hour, local hangout. ArtHouse Design partnered with teams from McWhinnney, Sage Hospitality and Sage Restaurant Group to bring this project to life through signage, wayfinding and placemaking.

Location

Denver, CO

Completed

2018

Client

McWhinney

Sage Hospitality

Sage Restaurant Group

Architect

Johnson Nathan Strohe

Collaborators

Nine Dot Arts

Crème

Fabricator

Adcon Signs

Awards

2019 Colorado Business Committee for the Arts Awards Honoree

2018 City of Denver Mayor’s Design Award

2018 Downtown Denver Partnership, Downtown Denver Award

Dairy Block is Denver’s historic Lower Downtown neighborhood’s latest marquee project and represents the district’s transition from office-oriented tourist hub to twenty-four-hour, local hangout. Home to a boutique hotel, an activated, art-filled alleyway, office space, restaurants, retail and an indoor market and food hall, Dairy Block transformed a formerly bland block of historic buildings and parking lots into an innovative anchor for the City of Denver. ArtHouse Design partnered with teams from McWhinnney, Sage Hospitality and Sage Restaurant Group to bring this project to life through signage, wayfinding and placemaking.

Beginning with an extensive Comprehensive Sign Plan that determined signage allotments and placement for the entire city block-sized project and its tenants, ArtHouse then created signature moments that help establish a unique sense of place. This extends from the interior of the project where you can find custom office tenant signage and wayfinding elements, to the exterior project identification signage such as monument signs, wall signs and three-dimensional projecting signs.

In addition to the project signage, ArtHouse designed sculptural, eye-catching elements for several of the retail and restaurant tenants such as Kachina Cantina, Poka Lola Social Club, the Maven Hotel and Huckleberry Roasters. Additionally, ArtHouse also oversaw the implementation of other branding and signage elements throughout the project to help ensure a tangible sense of cohesion and overall level of quality for all of the elements.