Shell Encompass Store

The driving idea behind the store was homage to the brand’s history and to the American auto industry. Shell was hoping to capture a sense of nostalgia for this important part of American culture, while honoring its history in an accessible way. ArtHouse designed a head-to-toe retail environment that captured this idea with a strong theme, logo and environmental graphics. This encompassed everything from the floor graphics to the department signs, as well as the temporary signage, branding, shopping bags and custom installations.