16th Street Mall
Downtown Denver Partnership
Ad Light Group
ArtHouse has played a significant role in the continuing development of the well-known 16thStreet Mall, originally designed by IM Pei, in Downtown Denver. ArtHouse was hired, along with the Denver Botanic Gardens, to design a Garden Block that would transform a full city block on the mall into an oasis where visitors could relax in a verdant retreat among the bustle of the city. This presented a unique marriage of design and nature, with ArtHouse creating entry monuments that allowed for vines and other plants to creep into the structure of the signage. ArtHouse made use of complementary colors found in red corten steel to elegantly juxtapose donor recognition with the greenery and to demarcate the entrances to the Garden Block.
ArtHouse also designed the logo and its applications, bringing to life routed metal screens that allowed for sunlight and greenery to show through. Additionally, ArtHouse designed banners that decorate the mall and maps for pedestrian kiosks, tourism brochures and digital, interactive kiosks. These maps coordinate with the maps designed for the 14th Street Redevelopment, as well as the MetroRide kiosks in other parts of the city, creating a cohesive brand for Downtown.