Bennigan’s is a large international restaurant chain with deep roots both in the United States and abroad. With the desire to revamp their brand in order to relate to a broader swathe of American and international customers, Bennigan’s worked with ArtHouse Design to create a new identity and rebrand the company. ArtHouse designed a new family of logos, refreshing and modernizing the existing brand collateral to generate a more global, far-reaching appeal. Bennigan’s has implemented their new look with vigor, rebranding everything from their signage to their tap handles. The logos ArtHouse designed can be seen at their locations in 13 states and 29 countries and territories outside of the continental U.S.


More Like This