Dumb Friends League
Castle Rock, CO
The Dumb Friends League
Ad Light Group
The Denver Dumb Friends League is the Front Range’s premier animal shelter and rescue group. Founded in 1910, the Dumb Friends League is the Rocky Mountain region’s largest animal welfare organization, with two shelter locations in Denver and Castle Rock, CO, as well as the Harmony Equine Center in Franktown, CO. After years of growth and a recent rebrand, the Dumb Friends League sought out ArtHouse Design to develop signage and wayfinding to institute the new brand across all three locations, as well as refresh the existing donor recognition installations. Through careful coordination, the ArtHouse team was able to standardize the signage across all three shelters, bringing everything up to code, as well as simplifying the amount of signage found throughout the various buildings.
With a more streamlined look and hierarchy, as well as a cohesive palette of materials that are warm, friendly and professional, the signage and wayfinding elements coordinate seamlessly with the brand, giving visitors, volunteers, donors and staff a consistent experience from visit to adoption. The ArtHouse team drew on its expertise gained from the complicated world of healthcare design to implement signage and wayfinding best practices, while designing an environment that is both functional and inviting. Designing and implementing a signage program that was visually cohesive, budget conscious, user-friendly and durable was key to the success of this project that ultimately received over five hundred new signs across the three locations.