All Civic + Cultural Apex Parks & Recreation District

Apex Parks & Recreation District

Apex is an integrated, diverse and collaborative recreation district that plays a key role in the vibrancy of the Arvada community.


Arvada, CO




Apex Parks & Recreation District



The district offers a variety of activities including athletics, fitness, education, arts, and community events for all levels and ages. Apex approached ArtHouse to design and implement a complete rebrand. While keeping the name, the goal was to completely refresh the look of the district with a focus in inclusive sophistication and vibrant energy. This included a new logo, brand messaging, business cards, a marketing brochure and site map, vehicle wraps, stationary, and interior and exterior signage packages. Through the combination of vivid colors and contemporary minimalism, the design team created an innovative and dynamic brand experience.

The signage was designed to coordinate amongst the varying locations within the district as well as the aesthetic of each individual facility. Working collaboratively with Apex District Services, the Apex Marketing team, and various stakeholder groups, ArtHouse established a cohesive and eye-catching branding system that is derived from inclusivity and the strengthening of communities.