All Civic + Cultural Children’s Museum of Denver

Children’s Museum of Denver

The Children’s Museum of Denver, Marsico Campus is one of Denver’s most established and beloved cultural institutions. The Children’s Museum sought out ArtHouse Design to create and develop an equally sophisticated, yet playful system of signage and wayfinding to integrate the new expansion with the remaining wings of the original museum.


Denver, CO




Children’s Museum of Denver


Ad Light Group


2019 Graphis Design Annual, Gold Award

2017 The One Club for Creativity – Denver Annual Show, Gold

2016 HOW International Design Awards, Award of Merit

2016 GDUSA American Graphic Design Award

Consistently listed as one of America’s best museums for kids, The Children’s Museum of Denver recently underwent a massive expansion, more than doubling in size, adding state-of-the-art exhibits and increasing its capacity to host even more visitors. The museum made a concerted effort to design new exhibits that were both sophisticated enough for adults to enjoy and engaging enough for children to have fun and learn at the same time. The ArtHouse team drew inspiration from the geometric lines of an Etch-A-Sketch, the ubiquitous children’s toy & translated this into a simple and elegant wayfinding motif. This allows users to be able to pick up the wayfinding and signage trail anywhere on their journey through the museum.

The Etch-A-Sketch concept made its way into everything from hanging signage to restroom graphics to innovative blade signs that can be read from both sides as a pure line in space. In an effort to include the honest, natural materials that The Children’s Museum used in designing their new exhibits, the ArtHouse team incorporated wood, mirrored finishes and natural metals to add a timeless, authentic quality to the design, adding pops of color here and there from the museum’s new brand. One of the most eye-catching pieces that ArtHouse designed for the new museum expansion is a dimensional origami bird perched on the exterior façade of the building.

This bird, based on the museum’s new logo is an embodiment of the idea of learning and imagination coming to life, something the museum strives to provide for its guests every day. ArtHouse also designed custom wall graphics to recognize donors, changeable content signage, decorative banners for the parking lot and custom regulatory signage that can be found throughout the site. With rave reviews from the Children’s Museum staff, the ArtHouse team’s designs pull everything in the museum together, providing cohesion for the existing spaces, new additions and the interior and exterior. ArtHouse Design worked on this project, in part, as an in-kind donation in an ongoing effort to support Denver’s cultural institutions.