USAA Crosstown

When USAA approached ArtHouse to create eye-catching, branded environments for their new Crosstown call center in Tampa, Florida they expressed their need for an on-brand office space that also inspired their staff with stories of their members and customers. ArtHouse designed a series of supergraphics, as well as wayfinding and code-required signage to create a space with well-paced brand messaging mixed with other pleasant, stimulating imagery to foster a sense of team spirit and ownership within the office. With an emphasis on the people they serve both internally and externally, every graphic incorporates a human touch and sense of warmth.