Front Range Development
The master-planned town center spans 8 city blocks and will ultimately contain “2.2 million square feet of intelligent office space, 300,000 square feet of retail space, 1,800 residential units, one or two full- service hotels, and more than five acres of plazas and open space.” This massive planned development required extensive coordination between a variety of disciplines and ArtHouse Design’s expertise was a valuable necessity for the project when it came to branding, creating a Comprehensive Sign Plan and designing eye-catching and effective signage and wayfinding.
ArtHouse infused the brand and signage with nods to the imagery that surrounds trains and train stations, adding to the brand narrative that there is always something exciting happening at Belleview Station, with people coming, going, shopping, living, dining and visiting at all times. High quality materials such as chocolate-colored, poured concrete pedestals, faux wood and tasteful illumination reflects the upscale retailers that define Belleview Station. With grand pylon signs greeting vehicular traffic at entrances to the development and branded banners welcoming pedestrians, Belleview Station is inviting and hospitable, creating an urban oasis on the edge of the Denver suburbs.
ArtHouse also designed signage to identify multiple tenants that evokes the flipping train timetables in historic train stations, to add to the sense of discovery for visitors and to make a clever nod to the inspiration for the brand and identity. In order to unify the signage landscape for the many retail tenants, ArtHouse also created a Large Facility Sign Plan for the district overall, as well as several Supplemental Building Sign Plans for the individual blocks themselves. Coupling ArtHouse’s design and sign code expertise allowed for the project leaders, Front Range Development, to create a vibrant, high-end neighborhood that will be an anchor for the surrounding communities for many years to come