All Healthcare + Education Golisano Children’s Hospital

Golisano Children’s Hospital

ArtHouse Design completed a major theming, wayfinding and donor signage program for the new Golisano Children's Hospital at Strong Memorial Hospital in Rochester, New York. Part of the University of Rochester Medical Center, the $145-million, 245,000-square-foot facility features eight stories, 52 private rooms and 68 neonatal intensive care unit beds to offer more space for families and life-saving medical equipment, as well as increased privacy.


Rochester, NY




University of Rochester Medical Center





ID Sign Systems


L&H Companies

Construction Specialties

Flower City Glass



2018 Transform Awards – North America, Silver Award

2018 Graphis Design Annual, Silver Award

2016 UCDA Design Competition Award

2015 HOW International Design Awards, Award of Merit

2015 GDUSA American Graphic Design Award

It is well-documented that artful environments help the healing process and the ArtHouse Design team employed the finely honed skills necessary for designing the built environment to help make people feel better. Hospital visits can be scary for children, so to reduce stress and anxiety during their stays, ArtHouse created a warm, inviting and comfortable environment through playful distractions mixed with quiet areas. The distinct surroundings of Upstate New York also inspired ArtHouse’s overall design concept, with each level of the hospital featuring a different theme: lake, meadow, glen, garden, park and city.

Deliberately intended for hands-on fun, the design elements feature round, child-friendly objects; safe, durable materials; and age-appropriate, engaging activities—while functioning to help visitors navigate the different levels and areas of the hospital.

The new hospital makes a huge impact on the Finger Lakes region and nationally and the ArtHouse team wanted to distinguish it from other children’s hospitals. From the carpets to the walls and the spaces in between, ArtHouse incorporated multi-layered color gradations, vibrant photos and images and interesting textures so that kids experience something new with each and every visit.

Some highlights of the custom theming, wayfinding and donor signage program include a larger-than-life-sized, Lite Brite-style activity, hand-painted dioramas, wall-embedded turn-and-crank automatas, kinetic games, a life-size, 15-piece puzzle and a large-scale word-search. ArtHouse also incorporated sound modules into the occupiable walls with the sounds of frogs ribbiting, bubbles popping and cars honking – all to fit with the floor themes.

ArtHouse also sought to continue the detailed and extensive placemaking design with back-lit, floor-to-ceiling impact graphics and photographic murals on each floor, illuminated corian nurses’ station desks, with illuminated, etched butterfly patterns, that create a soft, warm glow, 5-foot-diameter, back-lit graphic icons that identify the themed level in elevator lobbies and playdeck floor graphics featuring fish ponds with lilypads and stepping stones.