All Branding + Identity Global Down Syndrome Foundation

Global Down Syndrome Foundation

The Global Down Syndrome Foundation is a non-profit organization dedicated to improving the lives of people with Down syndrome. Global approached ArtHouse Design to re-brand the organization for greater visibility and global impact.

Location

Denver, CO

Completed

2019

Client

Global Down Syndrome Foundation

Fabricator

Adcon

The Global Down Syndrome Foundation approached ArtHouse Design to refresh their brand and design a new visual identity that reflected Global’s growing influence, groundbreaking research and impactful advocacy. ArtHouse began by leading Global through a detailed messaging and positioning process to understand Global’s mission and to refine and clarify its voice and tone. This was followed by an in-depth logo exploration including everything from slight tweaks to what was ultimately chosen; a complete re-brand with a more accessible, recognizable and meaningful logo.

The new visual identity was subsequently extended to Global’s extensive list of sub-brands, community and athletic programs and partnerships to create a cohesive brand system that communicates with a unified visual tone. With an up-beat, versatile color palette, custom icons and inclusive, clear messaging, ArtHouse extended Global’s new brand to a new website, refreshed social media presence, printed collateral, branded swag and even the masthead of Global’s Down Syndrome World Magazine. As part of the comprehensive re-branding effort, ArtHouse also worked closely with the Global team to design a suite of custom wall-graphics, awards displays, signage, wayfinding and donor recognition for their new headquarters in Denver.