Craig Davis Properties
Location
Raileigh, NC
Completed
2020
Client
Craig Davis Properties
Craig Davis Properties is a Raleigh, North Carolina based developer of mixed-use, commercial and residential projects around the country. With over 30 years of expertise and experience, CDP approached ArtHouse to revamp their brand to reflect the quality investments, profitability and iconic projects they deliver to their partners and communities. ArtHouse created a new, finance-inspired identity to communicate CDP’s commitment to quality and profitability. With color palettes designed to reflect the multi-family and commercial sides of the business, CDP’s new brand is designed to communicate effectively with the firm’s various audiences.
ArtHouse extended the new CDP brand to a fully-custom, responsive website, suite of branded collateral and stationery and a host of internal templates to achieve a new level of brand cohesion. As part of the same effort, ArtHouse also developed tag lines and messaging, including the community-oriented “Where your life happens.” Accordingly, ArtHouse revamped CDP’s social media presence, applying new messaging and visuals for an engaging experience across multiple platforms and touchpoints. With sophistication, timelessness and elegant design, CDP is poised for another 30 years of successful investments.