La Pitchoune

La Pitchoune is a sophisticated winery in California’s Napa Valley wine growing region named for Julia Child’s small home in Plascassier, France. The team at La Pitchoune approached ArtHouse Design to refresh their labels and update their design and branding to reflect a growing company with an elegant and tasty portfolio of small-batch wines. ArtHouse worked closely with the winery to customize each bottle’s label, cork and cork seal to reflect the unique properties, flavors and vintages of each wine, while maintaining a cohesive brand consistency that is instantly recognizable, simple and friendly. With multiple taste tests and new and unique annual harvests, ArtHouse has updated and created a variety of labels for this boutique winery year after year.