Mile High MIPS
2015 GDUSA American Package Design Award, Award of Recognition
In 2012, Colorado voters attracted national and international attention with their approval of Amendment 64—the legalization of marijuana and cannabinoid derivatives for recreational use and sale. With this new legislation, an industry was born and so was a demand for beautiful, sleek packaging and identity design intended to help make what was once a black market product become mainstream. Mile High MIPS sought out ArtHouse to design a logo, as well as complete identity and packaging, for their new line of vaporizer pen cartridges for sale in medical and recreational dispensaries. Their product is called Cannectar, a contraction of the words cannabis and nectar, highlighting the pure, high-quality cannabis oil extractions they sell in these cartridges.
ArtHouse created a family of logos that plays on this juxtaposition of science and nature, incorporating subtle nods to the extraction process, as well as to the fact that it contains marijuana itself—the bee’s wings are cannabis leaves. ArtHouse also designed innovative packaging that is meant to feel like a high-end, accessible alternative to the hundreds of other marijuana products that are flooding the market due to the sudden legalization of this category of merchandise. The clear tube allows the consumer to see the high quality and startling clarity of the oil extraction, but hides an inventive mechanism that prevents children from gaining easy access to the cartridge itself.