Davis Partnership Architects
Beginning with the development of an iconic, high-end brand and identity, ArtHouse carefully crafted the story of The Quincy, an oasis and landmark in the center of downtown with unmatched amenities. ArtHouse then carefully examined the large property to establish a clear, cohesive and well-integrated system of signage and wayfinding that intuitively guides residents and visitors through the 8-floor parking garage and into the building.
ArtHouse made a conscious effort to bring the brand to life throughout the residential tower by differentiating unit ID signage from Penthouse signage and by adding sophisticated touches like wood accents that coordinate with architectural finishes.
The brand was also translated into large-scale placemaking elements like a hand-laid tile mosaic of the logo’s iconic Q mark.Carefully positioned on the bottom of the pool, the large Q is even visible from the street level due to the reflection on the surface of the water through a clear glass side wall feature. ArtHouse also helped brand the building from the outside (a tricky task due to the surrounding high-profile skyscrapers and high-speed traffic) by designing a nine-foot-tall prismatic Q to be mounted on the glass curtain-wall just above the entry with smaller-scale pedestrian signage over the revolving doors.
Through the use of warm materials and colors like wood, cast-aluminum and gold accents, ArtHouse was able to imbue this project with an inviting sense of hospitality, while maintaining the sophisticated style of the building and its new residents.