Experience Minneapolis: SEGD Conference ’18 + Award

This year, ArtHouse had the opportunity to send two team members to the annual SEGD conference in Minneapolis to connect with the international experiential graphic design community, learn about the latest innovations in the field and tour some of the Twin Cities' most iconic placemaking and experiential projects.

ArtHouse's own Daisy Corso also won a prestigious SEGD Merit Award for a project she completed as a student entitled, "We are HSI," exploring the intersecting identities of students at the Metropolitan State University of Denver. SEGD flew Daisy out to the conference to present her work at the Academic Summit at the Minneapolis College of Art and Design, participate in the Young Designers Summit and to accept her award during the SEGD Global Design Awards ceremony at the end of the conference. We are incredibly proud of Daisy for winning this highly-competitive award and are thrilled to have her on our award-winning design staff.

Zach Kotel, the chair of Denver's chapter of SEGD gave a presentation at the Chapter Chair Summit about social media best practices and was able to work with the other national and international chapter chairs throughout the conference to further the reach of the Experiential Graphic Design community and provide enhanced programming to the local design community.

During the conference, Zach and Daisy also attended key-note speeches from renowned environmental graphic designers like Wayne Hunt and attended presentations about the immense, thought-intensive process of designing the new Minnesota Vikings stadium with the fan experience in mind. While Daisy attended the Young Designers Summit, Zach joined a group of other designers, fabricators and chapter chairs for a tour of the Walker Sculpture Garden and saw works by Claes Oldenburg, Katharina Fritsch, Mark di Suvero and other famous artists. In-between sessions and speakers, Zach and Daisy were also able to explore Minneapolis and enjoy local restaurants, museums and more.

We can't wait to see what next year's conference in Austin, TX has in store!