Union West Apartments
Union West Apartments, located between downtown Denver and the Rocky Mountains in Lakewood, CO is a distinctive, amenity-rich apartment building by Confluence Communities. The Craine Architecture designed building includes features that cater to the active lifestyle common in Colorado, allowing residents quick and easy access to the outdoors because of Union West Apartments’ convenient location, as well as a sophisticated home base for taking in Denver’s many cultural attractions. With a rich, but nuanced palette of materials and colors, ArtHouse Design’s brand, signage and wayfinding enhance and complement the resident experience and allow Union West Apartments to be a truly unique and well-appointed community.
ArtHouse Design began its role on the project by developing the logo and identity, striking a balance between a contemporary feel and a western influence aesthetic. This was then translated into a comprehensive interior and exterior signage and wayfinding program informed by the architecture and interior design. In an effort to invoke some of the local railroad influences, the ArtHouse team incorporated materials such as hot rolled steel into the interior signage for an industrial, modern touch. The exterior signage maintains the integrity of logo, with splashes of brand colors making their way into the building’s amenity spaces and marketing collateral as well.