The Dorsey
LOCATION
Denver, CO
CLIENT
Greystar
ARCHITECT
Kephart
FABRICATOR
Boyd Sign Systems
The exterior signs for The Dorsey accent the upscale beauty of the architecture. The identity sign at the top corner is color-changing, creating an unexpected pop of color at night, illuminating the mural elements that extend behind the letters and glass.
From the street level, a branded projecting sign establishes the main entrance with the flower badge identity, and provides a soft, warm illumination of the letters and flower mark at night.
Luxury can be defined in the finer details. All of the signs crafted for The Dorsey boasts a subtle contrast through gloss and matte finishes, creating a soft depth that accentuates the intricate flower details from the brand.
Each unit number sign has a delicate flower emblem, every resident has a flower that is unique from their immediate neighbor.