All
Commercial + Mixed Use
Dazzle
Dazzle
For nearly 30 years, Dazzle Jazz has been at the core of Denver’s music scene. ArtHouse designed a new brand identity and listening room to pay homage to Dazzle's history while connecting with a new generation of musicians and listeners.
LOCATION
Denver, CO
CLIENT
Dazzle
ARCHITECT
Perkins + Will
FABRICATORS
ADCON Signs
Influenced by the evolutionary art form that is jazz, its historic importance, and its ability to connect a diverse community; the final logo is a vintage-inspired, abstract, visual representation of sound in a chromatic palette, evocative of both a rippling sound wave and a horn bell.
The rippling sound wave from the brand is brought to life as large, illuminated rings, designed to create a mesmerizing visual spectacle from every angle. The rings also serve as a captivating backdrop for the artists, highlighting their performances with ever-changing lighting that captures the vibrancy and transformation of Dazzle.