All
Resort + Hospitality
Dazzle
Dazzle
For nearly 30 years, Dazzle Jazz has been at the core of Denver’s music scene. They recently relocated to a new space at the Denver Performing Arts Complex, sparking the need for a fresh look at the jazz club. The ArtHouse team was brought on to design the listening room and craft a new brand identity that pays homage to Dazzle's history, while connecting with a new generation of musicians and listeners.
LOCATION
Denver, CO
CLIENT
Dazzle Jazz Club
INTERIOR DESIGN
Pear Workplace Solutions
ARCHITECT
Perkins + Will
FABRICATOR
ADCON Signs
Awards
2025 Graphis Design Annual, Gold Award
Influenced by the evolutionary art form that is jazz, its historic importance, and its ability to connect a diverse community; the final logo is a vintage-inspired, abstract, visual representation of sound in a chromatic palette, evocative of both a rippling sound wave and a horn bell.
The rippling sound wave from the brand is brought to life as large, illuminated rings, designed to create a mesmerizing visual spectacle from every angle. The rings also serve as a captivating backdrop for the artists on stage, highlighting their performances with ever-changing lighting that captures the vibrancy and transformation of Dazzle.