All Resort + Hospitality Dazzle

Dazzle

For nearly 30 years, Dazzle Jazz has been at the core of Denver’s music scene. They recently relocated to a new space at the Denver Performing Arts Complex, sparking the need for a fresh look at the jazz club. The ArtHouse team was brought on to design the listening room and craft a new brand identity that pays homage to Dazzle's history, while connecting with a new generation of musicians and listeners.

LOCATION

Denver, CO

CLIENT

Dazzle Jazz Club

INTERIOR DESIGN

Pear Workplace Solutions

ARCHITECT

Perkins + Will

FABRICATOR

ADCON Signs

Awards

2025 Graphis Design Annual, Gold Award

2024 The One Club for Creativity – Denver Annual Show, Out of Home Design Award

Influenced by the evolutionary art form that is jazz, its historic importance, and its ability to connect a diverse community; the final logo is a vintage-inspired, abstract, visual representation of sound in a chromatic palette, evocative of both a rippling sound wave and a horn bell.

The rippling sound wave from the brand is brought to life as large, illuminated rings, designed to create a mesmerizing visual spectacle from every angle. The rings also serve as a captivating backdrop for the artists on stage, highlighting their performances with ever-changing lighting that captures the vibrancy and transformation of Dazzle.

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