Whole Foods Market: Tamarac

Whole Foods Market Tamarac is located in one of Denver’s southernmost neighborhoods and serves both the City of Denver as well as its surrounding suburbs. Originally established in the 1970’s, the Hampden South neighborhood represented the city’s expansion in the decade of disco. In preparation for redesigning the décor, signage and graphics, ArtHouse researched the neighborhood and found that prior to becoming a planned development, Hampden South was primarily agricultural, with expansive orchards and farms. This led the team to develop a design direction that is based on this floral and organic history infused with cues from the well-established aesthetic of the 1970’s. Read more



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