Whole Foods Market: Capitol Hill

The Whole Foods Market located in Denver’s historic Capitol Hill location is many Denverites’ go-to store for fresh, organic and local groceries in their neighborhood. The sense of community surrounding this store is its defining element. ArtHouse wanted to emphasize and highlight this neighborhood feel while refreshing the store’s décor, signage, wayfinding and environmental graphics. Teaming up with local tattoo shop Dedication Tattoo, ArtHouse created custom graphics that call out each department in a way that complements the neighborhood and adds a gritty urban feel to the store. The colorful, vintage tattoo inspired signage and décor underscore the brand values of Whole Foods Market in a way that feels unique to the local community, while clearly conveying the quality and care they put into everything they sell. Read more


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