Static Schmatic

Static Schmatic is a useful household product that helps eliminate frustrating static cling by simply spraying it on clothing, hair and upholstery. ArtHouse Design was approached to help develop this brand’s identity as a quick and convenient solution to a common problem. Starting with a logo, ArtHouse was able to give the brand a high-end look, while maintaining its handy and fun personality. This was then translated into packaging design, with custom illustrations for each different variety of Static Schmatic. ArtHouse also wrote copy that is whimsical, witty and true to the essence of the brand to help explain to consumers what Static Schmatic does and how to use it. With a focus on being animal friendly, all natural, hypoallergenic and gluten free, the labels convey the usefulness and quality of the product, as well as the practical convenience of always having Static Schmatic on hand.


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