Monroe Pointe

To complement and enliven the modern architecture of the Monroe Pointe homes in Denver’s Cherry Creek neighborhood, ArtHouse Design created a new identity, marketing banners and a welcoming entry installation. Having refreshed the logo and exterior signage, ArtHouse added a kinetic public art installation that evokes the iconic Colorado aspen trees in fall with their fluttering yellow leaves. The custom-designed trees add a touch of whimsy and elegance and have become a well-known fixture in the neighborhood due to their iconic forms and constant motion. ArtHouse also designed a new monument sign that is stylistically similar to the architecture of the building, but that is also modern, anchoring the building and perpetuating the refreshed identity.


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