The Luna Hotel’s central location in Denver’s historic and trendy LoDo (or Lower Downtown) neighborhood made it an ideal late-night hot spot, accented with Philippe Starck furniture and iconic design. ArtHouse Design created an innovative and hip identity for this boutique hotel, taking cues from vintage astronomy posters and the elegant interior design of the building. ArtHouse designed a logo, print and marketing collateral, interior and exterior signage and wayfinding, as well as a custom mural for the exterior of the hotel. Additionally, ArtHouse designed the logos, identities and packaging for the Velocity Café, a destination for coffee and crêpes located in the hotel, as well as for Veritas, the coffee company that Velocity used to create its signature espressos. The elegant simplicity and retro touches helped this hotel and its nightclub, Flow, become one of Denver’s premier nightlife destinations.