Colfax Ave

Colfax Avenue is by far Denver’s most recognizable, iconic and even infamous street. Once called “the wickedest street in America” by Playboy Magazine, the longest street in the United States has developed an established reputation, for better or for worse. In an effort to revitalize Colfax’s most identifiable section of the street (the 24 block area stretching from the Colorado State Capitol to East High School) the Colfax Ave Business Improvement District tasked ArtHouse with re-inventing the Colfax brand and revitalizing the streetscape to be more friendly and welcoming to pedestrians. Through extensive stakeholder coordination, brand positioning and narrative exploration, the ArtHouse team developed an identity as iconic as Colfax itself. Read more

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