Arista Broomfield is a large, mixed-use development situated in an ideal location along the Northwest Corridor between Denver and Boulder, Colorado. This sprawling development includes apartment communities, shopping, dining, hotels and a host of entertainment, including the 1st Bank Center. An arista is the top of the wheat plant, a nod to the area’s agricultural heritage and a key element in the logo and identity that ArtHouse created for this master-planned community. ArtHouse incorporated this logo and identity into a series of monument signs, banners, comprehensive signage guidelines and a custom wayfinding and signage family for Arista Broomfield. The high-tech forms and modern materials and colors, combined with the iconic stalk of wheat, help to anchor this development as a technology and transportation center that is a focal point for those who live, work and play along the Front Range.